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Đề tài: Biện pháp Marketing góp phần nâng cao hiệu quả kinh doanh tại khách sạn Sao Mai – Thư viện tài liệu học tập trực tuyến
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Đề tài: Biện pháp Marketing góp phần nâng cao hiệu quả kinh doanh tại khách sạn Sao Mai

LỜI MỞ ĐẦU 1. Tính cấp thiết của đề tài Ngày nay với sự ra tăng nhanh chóng trong thu nhập của người dân, khi đời sống về cơ bản đáp ứng đầy đủ thì du lịch trở thành một nhu cầu thiết yếu với mọi người trong xã hội. Những năm qua, du lịch là ngành có tốc độ phát triển mạnh và chiếm 65% tổng sản phẩm quốc dân của toàn thế giới, cụ thể ở một nước đang phát triển như Việt Nam mà ngành du lịch đóng góp khoảng 800.000 tỷ VNĐ vào GDP trong năm 2014, và dự kiến tốc độ tăng trưởng ngành vào khoảng 7,3 % trong 20 năm tới. Cùng với sự phát triển không ngừng nghỉ của ngành du lịch trong cả nước là sự ra đời của hàng loạt khách sạn trong khắp các thành phố, các tỉnh thành lớn nhỏ. Từ đó nảy sinh sự cạnh tranh giữa các khách sạn không chỉ ở mức giá mà còn cạnh tranh về chất lượng phục vụ. Để đáp ứng được nhu cầu của khách trong quá trình tham quan, tìm hiểu, khám phá những danh lam thắng cảnh tự nhiên, những di tích lịch sử văn hóa, nhiều khách sạn nhà nghỉ đã mọc lên khắp nơi nhằm thu hút khách đến với mình. Để tồn tại và phát triển nhiều khách sạn đã nâng cấp xây dựng mới, tạo lại những vị trí thuận lợi nhằm làm tăng khả năng cạnh tranh cho khách sạn. Vì thế trong môi trường cạnh tranh khốc liệt thì khách sạn Sao Mai phải có những biện pháp Marketing làm mục tiêu cạnh tranh với các đối thủ khác. Với đề tài “Biện pháp Marketing góp phần nâng cao hiệu quả kinh doanh của khách sạn Sao Mai” trong phạm vi này, và bên cạnh đó là những đề xuất ý kiến để hoàn thiện chất lượng dịch vụ của khách sạn góp phần gia tăng vị thế cạnh tranh cũng như giữ vững hình ảnh đẹp trong lòng khách hàng mà khách sạn Sao Mai đã phấn đấu thực hiện. 2. Mục tiêu nghiên cứu Mục tiêu nghiên cứu của đề tài là vận dụng những kiến thức đã học được vào thực tiễn.

 

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