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Đề cương (OUTLINE) báo cáo thực tập tiếng anh!

Cập nhật: 09:01 Ngày 21/08/2018

TABLE OF CONTENTS
TABLE OF CONTENTS 1
INTRODUCTION 4
CHAPTER 1 5
THEREOTICAL FRAMEWORK 5
1.1. Definition of target customer 5
1.2 The role of target customer for company 5
1.3 Types of target customer 6
1.3.1 Internal customer 6
1.3.2 External customer 6
1.3.3 Potential customer 7
1.3.4 Individual customer 7
thiếu corporate customer 
1.4 Product 7
1.4.1 Definition 7
1.4.2 Attributes 7
1.4.3 Classification 7
1.5 Definition of customer service 8
1.6. The purpose of customer service 8
1.7. The role of customer service 8
process of customer service 
1.8 Activities of customer 9
CHAPTER 2 10
COMPANY OVERVIEW 10
2.1 Basic information 10
2.2 Historydevelopment 10
2.3 Organization organizational structure 11
2.3.1 Company organizational chart 11
2.3.2 Description of organizational chart 11
2.4. Business results for the period of 2015 - 2017 12
2.5. Labor structure 13
Advantages & Disadvantages 
CHAPTER 3 15
ANALYSIS OF THE PROCESS OF CUSTOMER SERVICE IN GOLDENWAY COMPANY 15
target customer 
3.1. Products 15
3.1.1. Consumption of services 16
3.1.2. Price offers services 17
3.1.3. Forms of promotion provide services 20
3.1.4. Competitors 21
customer service activities 
purposes of customer service 
roles of ………..
process of ……….
3.2. Reviewcomment on customer service of the company 23
3.2.1. Advantages 23
CHAPTER 4 25
SOME SOLUTIONS TO IMPROVE CUSTOMER SERVICE IN GOLDEN GLOBAL WAY COMPANY 25
4.1. The business direction of the company in 2019. 25
4.2. Solutions to improve the regular customer service of the company. 25
4.2.1. Solutions to improve the consultancy 25
CONCLUSION 27
REFERENCES 28

 
LIST OF TABLE AND FIGURES
Table 1: Business results of Golden Way Global Education 12
Table 2: Labor structure of Golden Way Global Education 13
Table 3: Income of Golden Way Global Education in 2017 17
Table 4: Evaluating overseas study companies 22

Figure 1: Organization chart of Golden Way Global Education 11
Figure 2: The conditions for valuation by the method of market penetration 19

 
INTRODUCTION
Business perspective according to customer's orientation, customer-centric perspective is being used by businesses in a fairly common way. Businesses cannot survive without customers, because the customer is the "boss" to pay money for the business. Consequently, maintaining the customer base has become a vital issue for businesses. Customer care is one of the best ways to retain customersincrease their loyaltyretain revenue for the business. Currently, customer care is becoming moremore important in business operationsis being considered by many enterprises.
Global education businesses with typical products are studying abroad programs, which are easily copiedimitated quickly, compete mainly on quality issues. The consulting company always has to improveimprove the quality of its products to meet the increasingdiverse needs of its customers in order to cope with competitors in the market. When the differences in product quality are narrowed down by the development of sciencetechnology, the improvement of competitivenessthe difference in attracting customers are mainly based on good customer service. 
After internship at Golden Way Global Education Company, through my own study during the practical training at the company, I found that the customer service of the company has not been effective, so I chose to the topic: "Some solutions for improvement in customer service at Golden Way Global Education Company". I hope to improve understanding of the Companyme about the importance of customer service. Since then, there are clear directionsmeasures to more improve the efficiency of maintainingdeveloping customer source for the Company.
This topic was conducted through the study of the Company's business documents, curriculum, reference materials,observationsself-investigations during the internship at Golden Way Global Education Company.

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